Tuesday, October 2, 2007

The T-Shirt – A Brief History of the T-Shaped Shirts Everyone Loves

T-shirts - We print them, but how much do you know about them?


For those that simply must know more, Wordans is happy to help. Now you can impress your friends and family with your knowledge of all things t-shirt-ness. Take that Trivial Pursuit!

T-shirts, named after their "T" shaped design, came on to the scene in North America during World War I as an answer to sweat. That's right, sweat. Soldiers were sweating in their uniforms and light cotton undershirts worn beneath their standard uniform shirts allowed for a more pleasant day. So t-shirts began as underwear and its no surprise that the undergarment company, Jockey, was eventually commissioned to design a sweat-absorbing shirt for the USC football team. For many years the t-shirt remained a hidden garment, existing just below a uniform shirt. Eventually t-shirts started being the only shirt worn by soldiers in hot climates who were stuck with jobs involving heavy manual labour. Nothing says military work like a good white t-shirt!

The 1952 American presidential campaign of Dwight D. Eisenhower sparked much debate thanks to the use of an "I like Ike" t-shirt giveaway. By 1955, t-shirts were no longer a shocking clothing item and were being sported by celebrities like James Dean and Marlon Brando alike. T-shirts had become cool, even for us civilians.

These days customized t-shirts have become a fashion item in themselves. Choose your design, wear your brand and stay comfy all with one great clothing item. And hey, it's affordable clothing too! Here at Wordans we're helping to bring the custom t-shirt into the future with our Wordans design community. If you have a great design hiding away in your mind or in your room, submit it and we'll print it. Just like the "I like Ike" campaigns, t-shirts are an effective way to spread the word and share ideas.

T-shirt design is the advertising of the future. Instead of promoting your brand, Be Your Brand.

No comments: